Top 5 Beauty Retail Apps on Unified Platform in Switzerland Q1 2024

In the first quarter of 2024, the top 5 beauty retail applications in Switzerland showcased varied performance metrics across downloads, active users, and revenue. Here’s a detailed look at their performance based on Sensor Tower data.

Douglas - Parfüm & Kosmetik experienced a fluctuating trend in weekly downloads, starting with approximately 1.7K in the first week of January and peaking at around 2.8K in the final week of March. Weekly active users for the app showed a general upward trend, starting from 7.6K and reaching nearly 9K by the end of the quarter.

Notino: profumi e cosmetici saw a significant spike in weekly downloads, particularly in the week of January 22, with downloads soaring to about 2.6K. Active users followed a similar pattern, peaking at around 7.1K in the same week before stabilizing at approximately 4K by the end of March.

BEAUTY BAY maintained a steady download rate throughout the quarter, with a slight increase in February, reaching a peak of 482 downloads in the week of February 12. Weekly active users saw a gradual climb, starting from 1.3K in early January and peaking at 1.8K in mid-March.

CHARLOTTE TILBURY had a modest performance in terms of downloads, with numbers ranging from 80 to 165 throughout the quarter. Active users showed a slow but steady increase, starting at 516 in the first week of January and reaching 661 by the end of March.

Lush Fresh Handmade Cosmetics recorded low download numbers, with a peak of 74 in the week of February 26. Active users remained relatively low but stable, ranging from 22 to 67 throughout the quarter.

For more detailed insights and comprehensive data on app performance, visit Sensor Tower.